1. Transformation in the Pharmaceutical Industry -Developing Customer Orientation at Pharma Corp;I Alt;16th Bled eCommerce Conference �Transformation,2003
2. Customer centricity as a key to success for pharma;C Burmann;Journal of Medical Marketing
3. Gifts to doctors, scientific information and the credibility gap in the medical council of India;T Georg;Indian Journal of Medical Ethics
4. Lifestyle and General Medicines: A study of promotional-mix strategies in India;Jain;Journal of Medical Marketing