Service Marketing Mix As Input and Output of Higher and Technical Education: A Measurement Model Based on Students' Perceived Experience-Reference-Cited by-同舟云学术

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Service Marketing Mix As Input and Output of Higher and Technical Education: A Measurement Model Based on Students' Perceived Experience

Published:2019 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Mahajan Prashant

Publisher

Elsevier BV

Reference243 articles.

1. Scope and challenges of technical education;Abdul Rahman;Higher Education for the Future,2015

2. Factors affecting students' choice for MBA program in Kuwait Universities;A M Abdullah;International Journal of Business and Management,2016

3. Measuring service quality in higher education: HEdPERF versus SERVPERF;F Abdullah;Marketing Intelligence & Planning,2006

4. Factors influencing career choice of management students in India;T Agarwala;Career Development International,2008

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