1. Trading TV Formats at 163 (cited in note 18), lists the industry main trade fairs and festivals, but stresses that "when it comes to the formats business, MIPTV and MIPCOM are the places to be;Fey;See also Moran with Malbon, Understanding the Global TV Format at 77
2. It's a case of networking. It's not good enough to go to the market once. You have to go to the market ten times before they say -'good to see you again-I've been thinking about what you said last market.' Because it's not going to happen straight away;Keane Moran;Continuum: J Media & Cultural Stud at