Saree-Shirt Fitting Problems and Consumer Preference for Saree-Shirt Style

Abstract

One of the most crucial aspects that shoppers take into account while selecting clothing from racks is fit, and even clothes manufactured by tailors are accepted. When designers create clothing for them, one of the first things that clients look at is fit. The current study was carried out in Delhi and NCR. The study focuses on the age range that includes young adult women (18-35). To gather data on the study criteria i.e., ever purchasing readymade saree-shirt, place of purchasing, kinds of fitting problem they faced, type for saree-shirt style they like the most etc, a questionnaire was developed. The study's samples were chosen through the use of purposeful random sampling. Majority of respondents belongs from Meerut district and faced difficulty to find the accurate size, they prefer boutique for their saree-shirt as they have the opinion that finishing of the saree-shirt is good, they get the saree-shirt within the time duration, and they give preference for four dart style over other styles. The present study was undertaken to assess the fitting problems with saree-shirt facing by customer. Customers face fitting problems not only with readymade as well as stitched saree-shirt. A proper fit for clothing is crucial. A proper fit increase confidence and frees body from impediments so that you can move quickly in the workplace, at home, or at the gym.