Abstract
The aim of this study is to aid individuals in selecting the most suitable e-wallet among five alternatives (Go-Pay, OVO, Shopee-Pay, DANA, and LinkAja) based on criteria such as Price and promotion, Ease of use, Fea- tures, Merchant availability, and Security. The research involved distrib- uting questionnaires to 111 respondents via Google Forms and employed a quantitative approach utilizing the Analytic Hierarchy Process (AHP) model. The findings revealed that Go-Pay was ranked as the top e-wallet alternative, followed by OVO, Shopee-Pay, LinkAja, and DANA. This research is intended to serve as a valuable guide for users in making in- formed choices regarding the e-wallet that aligns best with their prefer- ences and needs. Keywords: e-wallet, security, ease of use, features, merchant availability, prices and promo- tions
Publisher
University of Economics in Katowice
Reference40 articles.
1. Abdou I., Tkiouat M. (2021), An AHP Application for Failure Risk-Based Ranking of Electric Vehicle Projects, International Journal of the Analytic Hierarchy Process, 13(3), 510-525.
2. Ahmad I., Lee J. (n.d.), Analytic Hierarchy Process Model for the Selection of Optimal Internet Access Technologies in Rural Pakistan, International Journal of the Analytic Hierarchy Process, 12(2), 254-271.
3. Alalwan A., Rana N., Dwivedi Y., Algharabat R. (2017), Social Media in Marketing: A Review and Analysis of the Existing Literature, Telematics and Informatics, 34(7), 1177-1190.
4. Anestia C. (2021), Laporan Boku: OVO Pimpin Pangsa Pasar "Mobile Wallet" di Indonesia, Dailysocial.Id, https://dailysocial.id/post/laporan-boku-ovo-pimpin-pangsa-pasar-mobile-wallet-di-indonesia (access: Jan 19, 2021).
5. Bank Indonesia (2019), Navigating the National Payment Systems in the Digital Era, https://www.bi.go.id/en/publikasi/kajian/Documents/Indonesia-Payment-Systems-Blueprint-2025.pdf (access: June 15, 2021).
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献