STUDY OF THE IMPORTANCE OF EMOTIONAL FACTORS CONNECTED TO THE COLORS OF FRESH-CUT CACTUS PEAR FRUITS IN CONSUMER PURCHASE CHOICES FOR A MARKETING POSITIONING STRATEGY-Reference-Cited by-同舟云学术

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STUDY OF THE IMPORTANCE OF EMOTIONAL FACTORS CONNECTED TO THE COLORS OF FRESH-CUT CACTUS PEAR FRUITS IN CONSUMER PURCHASE CHOICES FOR A MARKETING POSITIONING STRATEGY

Published:2015-01 Issue:1067 Volume: Page:209-215
ISSN:0567-7572
Container-title:Acta Horticulturae
language:
Short-container-title:Acta Hortic.

Author:

Chironi S.,Ingrassia M.

Publisher

International Society for Horticultural Science (ISHS)

Subject

Horticulture

Link

http://www.actahort.org/members/showpdf?booknrarnr=1067_29

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3. The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study;Agriculture;2022-06-03

4. Influence of Coherent Context for Positioning Distinctive and Iconic Sicilian Sparkling Wines: Effect of a Sensorial Experience on a Gulet;Journal of International Food & Agribusiness Marketing;2022-03-15

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