Impacts of Marketing Mix on the Usage of Library Services towards Library Users' Satisfaction

Abstract

Objective - The purpose of this study is to identify the impacts of implementing a marketing mix on the use of library services towards library users' satisfaction. Methodology/Technique - This study will be conducted in quantitative method. Primary data will be obtained by distributing of questionnaires survey of the library users and will be analysed using SPSS, while secondary data will be collected from analysis of literature from previous study. Findings - The marketing mix has a positive influence on the usage of library services towards library users' satisfaction. Novelty - This study is about marketing in library services which will increase the awareness of available library services among library users, and thus lead to library users' satisfaction. Type of Paper - Conceptual Keywords: Library Services; Marketing; Marketing Libraries; Marketing Mix; Users' Satisfaction.