Personality typologies and their implications for corporate sustainability strategies

Abstract

Objective - This study delved into the intricate dynamics between individuals' psychological well-being and their roles within the corporate realm. Methodology/Technique – By scrutinizing the potential impact of personality types on adopting sustainable corporate strategies, the research identified six distinct personality types grounded in autonomy and self-control factors. Employing the Ryff scales of psychological well-being, the study engaged 1,110 residents of Latvia, unearthing valuable insights into the interplay between individual well-being and the successful implementation of sustainable corporate strategies. Finding – These findings contribute a unique perspective to existing literature, deepening our comprehension of how diverse personality types influence and respond to sustainability initiatives. Novelty – The research, thus, guides the formulation of more effective strategies and fosters a corporate culture that embraces sustainability as a fundamental value. Type of Paper: Empirical JEL Classification: M14, I12, Q56, D23, O15. Keywords: Typology, Personality types, Autonomy, Self-control, Sustainable corporate strategies. Reference to this paper should be referred to as follows: Dombrovskis, V; Titova, N; Ļevina, J. (2023). Personality typologies and their implications for corporate sustainability strategies, GATR-Global J. Bus. Soc. Sci. Review, 11(4), 81–92. https://doi.org/10.35609/gjbssr.2023.11.4(2)