Analyzing the Relationship between Online Purchasing Behavior and Levels of Educational Attainment in the Slovak Republic

Abstract

Objective - The global surge in internet purchases drives economic growth and contributes significantly to developed countries' improved living standards. Methodology/Technique - This unprecedented e-commerce boom, facilitated by the convenience of round-the-clock online shopping, has reshaped consumer behavior. Within this landscape, educational level emerges as a prominent demographic determinant influencing online purchasing patterns. The Slovak Republic has experienced an upward trajectory in internet purchases across various educational segments, highlighting a growing preference for online shopping experiences. Findings – However, it is important to note that a discernible gap in online shopping behavior persists between these educational strata. Moreover, Slovakia's achievement of its convergence goal, aligning with the European Union's admission average, underscores its commitment to growth and development. This accomplishment highlights the nation's progress and reflects the pivotal role of e-commerce in shaping economic trajectories. Novelty - We analyze the trend of online shopping in Slovakia compared to the EU 27 average and top-performing countries, finding that Slovakia exhibits a steeper trend, especially among highly educated individuals. In an era where online interactions and transactions have become integral to daily life, the nexus between educational attainment, online purchasing behavior, and economic advancement demands continued research and analysis. Type of Paper: Empirical JEL Classification: M32, D12, L81 Keywords: E-commerce, Education level, Slovak Republic, Internet purchases, Convergence Reference to this paper should be made as follows: Fedorko, R; Kizák, M; Župina, D. (2024). Analyzing the Relationship between Online Purchasing Behavior and Levels of Educational Attainment in the Slovak Republic, J. Mgt. Mkt. Review, 9(1), 35 – 48. https://doi.org/10.35609/jmmr.2024.9.1(4)