A Study on the Effects of Sales Promotion on Consumer Involvement and Purchase Intention in Tourism Industry

Author:

Chang Angela Ya-Ping

Publisher

Modestum Publishing Ltd

Subject

Applied Mathematics,Education

Reference33 articles.

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4. Bhanot, S. (2012). Use of social media by companies to reach their customers. SIES Journal of Management, 8(1), 47-55.

5. Bobadilla, J., Serradilla, F., & MovieLens, A. H. (2009). Collaborative filtering adapted to recommender systems of e-learning. Knowledge-Based Systems, 22, 261-265.

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