Studi Perkembangan Agribisnis Kelapa dengan Pendekatan Business Model Canvas (BMC)

Abstract

Muara Tami District, RI-PNG border, is an area located in the city of Jayapura, Papua Province. The leading commodity of this region is coconut, further studies related to the development of agribusiness and derivatives of coconuts need to be carried out so that appropriate industrial development related to this commodity can be mapped in the future. The purpose of this research is to explore the development of the coconut agribusiness industry using a chart of agribusiness sub-systems from upstream to downstream and presented with a BMC approach. The results of the study produced a list of potential coconut tree derivative products to be developed in the future, especially the list of derivative products from coconuts consisting of various processed fruit meat, fruit water, coir, and coconuts shells,. Future suggestions are the development of the coconut agribusiness sector with efforts to diversify the use of coconuts such as the development of coconut derivative industries with integrated coconut agroindustry development programs and activities. Further research is expected to be more aimed at observing coconut agribusiness development strategies on the most potential parts of coconut trees both in terms of benefits and economic value.