Author:
Safitri Rahmadani,Priatna Wahyu Budi,Burhanuddin Burhanuddin
Abstract
The growth of the catfish industry in the Kampar district, relies heavily on the ingenuity and inventiveness of its workforce, along with their competitiveness. The catfish sector has garnered support from fish farmers, entrepreneurs, and the government, as demonstrated by the concerted efforts to boost catfish production within the community. This has piqued the interest of both the community and catfish entrepreneurs due to the promising business opportunities it offers for the future. This research aims to assess the impact of entrepreneurial skills and agribusiness management on the success of catfish farming in Kampar Regency. The study employs a quantitative approach, with 153 respondents selected through purposive sampling and data collected via questionnaires. The data is analyzed using a SEM-PLS. The findings of the study reveal that: (1) Entrepreneurship has a favorable and significant influence on the prosperity of catfish farming enterprises. Catfish farmers in Kampar Regency exhibit a high level of entrepreneurship, characterized by motivation, a keen eye for opportunities, willingness to take risks, self-reliance, and a strong drive for achievement, with motivation scoring the highest at 96.85. (2) Effective agribusiness management also contributes positively and significantly to the success of catfish enterprises. Catfish farmers exhibit strong agribusiness management, with the highest score in implementation at 91.85 percent. (3) Success in catfish farming, as measured by company size, business growth, and profit, falls within the excellent category. The highest success score is attributed to the indicator of increased profits, which scores 91.14 percent