Affiliation:
1. S.C. Johnson Graduate School of Management, Cornell University
2. Graduate School of Business, Columbia University
Abstract
The provision of choice in terms of how people use goods and services has been proposed as a vehicle of improvement of social welfare. This article highlights some of the costs and benefits of creating choice, and it discusses how much choice policy makers and other agents (e.g., employers, retailers) should ideally grant and in what form they should grant it.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
219 articles.
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