Fast-Food Marketing and Children's Fast-Food Consumption: Exploring Parents’ Influences in an Ethnically Diverse Sample-Reference-Cited by-同舟云学术

Fast-Food Marketing and Children's Fast-Food Consumption: Exploring Parents’ Influences in an Ethnically Diverse Sample

Published:2007-09 Issue:2 Volume:26 Page:221-235
ISSN:0743-9156
Container-title:Journal of Public Policy & Marketing
language:en
Short-container-title:Journal of Public Policy & Marketing

Author:

Grier Sonya A.¹,Mensinger Janell²,Huang Shirley H.³,Kumanyika Shiriki K.⁴,Stettler Nicolas³

Affiliation:

1. Kogod School of Business, American University

2. Department of Medicine, The Reading Hospital and Medical Center

3. Division of Gastroenterology, Hepatology, and Nutrition, Children's Hospital of Philadelphia

4. Department of Biostatistics and Epidemiology, University of Pennsylvania School of Medicine

Abstract

Fast-food marketing to children is considered a contributor to childhood obesity. Effects of marketing on parents may also contribute to childhood obesity. The authors explore relevant hypotheses with data from caregivers of 2- to 12-year-old children in medically underserved communities. The results have implications for obesity-related public policies and social marketing strategies.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1509/jppm.26.2.221

Reference93 articles.

1. Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

2. Clustering of Fast-Food Restaurants Around Schools: A Novel Application of Spatial Statistics to the Study of Food Environments

3. Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption

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