Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?
Author:
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Reference26 articles.
1. Demand Heterogeneity and Technology Evolution: Implications for Product and Process Innovation
2. Technological expectations and adoption of improved technology
3. Truth or Consequences: An Analysis of Vaporware and New Product Announcements
4. A High-Tech Product Market Share Model with Customer Expectations
5. Customer choice of a car maintenance service provider
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