The Recycling Cycle: An Empirical Examination of Consumer Waste Recycling and Recycling Shopping Behaviors-Reference-Cited by-同舟云学术

The Recycling Cycle: An Empirical Examination of Consumer Waste Recycling and Recycling Shopping Behaviors

Published:2000-04 Issue:1 Volume:19 Page:93-105
ISSN:0743-9156
Container-title:Journal of Public Policy & Marketing
language:en
Short-container-title:Journal of Public Policy & Marketing

Author:

Biswas Abhijit¹,Licata Jane W.¹,McKee Daryl¹,Pullig Chris²,Daughtridge Christopher³

Affiliation:

1. Department of Marketing, Louisiana State University.

2. Department of Marketing, McIntire School of Commerce, University of Virginia.

3. Account executive, The Partnership Inc.

Abstract

The findings of this research indicate that attitude toward recycling has a significant effect on waste recycling and recycling shopping behaviors. In addition, affect, past behavior, and subjective norm explain significant incremental variance in the two types of recycling behaviors. Moderator analyses show that for waste recycling behavior, affect plays a lesser role when the strength of attitude toward recycling is strong, and vice-versa. Finally, the authors find a significant correlation between waste recycling behavior and recycling shopping behavior. The authors discuss managerial and public policy issues based on these findings.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1509/jppm.19.1.93.16950

Reference63 articles.

1. A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience

2. Using Coupon Incentives in Recycling Aluminum: A Market Approach to Energy Conservation Policy

3. Structural equation modeling in practice: A review and recommended two-step approach.

4. Consumer recycling goals and their effect on decisions to recycle: A means-end chain analysis

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