Transforming Consumer Health-Reference-Cited by-同舟云学术

Transforming Consumer Health

Published:2011-04 Issue:1 Volume:30 Page:14-22
ISSN:0743-9156
Container-title:Journal of Public Policy & Marketing
language:en
Short-container-title:Journal of Public Policy & Marketing

Author:

Scammon Debra L.¹,Keller Punam A.²,Albinsson Pia A.³,Bahl Shalini⁴,Catlin Jesse R.⁵,Haws Kelly L.⁶,Kees Jeremy⁷,King Tracey⁸,Miller Elizabeth Gelfand⁹,Mirabito Ann M.¹⁰,Peter Paula C.¹¹,Schindler Robert M.¹²

Affiliation:

1. Emma Eccles Jones Professor of Marketing, University of Utah

2. Dartmouth College

3. Appalachian State University

4. iAM Business Consulting

5. University of California, Irvine

6. Texas A&M University

7. Villanova University

8. American University

9. Boston College

10. Baylor University

11. San Diego State University

12. Rutgers University–Camden, Debra Scammon and Punam Keller cochaired the General Health track at the 2009 Transformative Consumer Research Conference at Villanova University and led the development of this essay.

Abstract

The 2010 Patient Protection and Affordable Care Act is intended to transform the U.S. health care system. Its success will require the transformation of consumers’ views about health and their willingness to participate in healthful behaviors. Focusing on three barriers to consumers’ engagement in healthful behaviors, the authors review the research literature and suggest opportunities for further research. Using a social marketing perspective, they suggest actions for health care providers, marketers, and policy makers to help overcome these barriers.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1509/jppm.30.1.14

Reference47 articles.

1. Assessing and Improving Research Participants' Understanding of Risk: Potential Lessons from the Literature on Physician-Patient Risk Communication

2. Health Decision Aids To Facilitate Shared Decision Making in Office Practice

3. The Health Belief Model and Sick Role Behavior

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