Affiliation:
1. Professor of marketing and international entrepreneurship at University of Central England.
2. Lecturer in international business at University of Strathclyde.
Abstract
In this qualitative investigation, the authors report on the overseas expansion processes of technologically oriented U.K. small and medium-sized enterprises (SMEs). The findings provide further challenges to the incremental approach to internationalization; also, the authors put forward criticisms in relation to policymakers’ current approach to categorizing internationalizing SMEs in the provision of trade assistance programs.
Subject
Marketing,Business and International Management
Cited by
274 articles.
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