Comparative Price and the Design of Effective Product Communications
Author:
Affiliation:
1. Institute on Consumer Insight, Nanyang Technological University
2. University of British Columbia
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1509/jm.16.0018
Reference61 articles.
1. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
2. Uniting the Tribes of Fluency to Form a Metacognitive Nation
3. Are all experiences of fit created equal? Two paths to persuasion
4. Price Promotion for Emotional Impact
5. The association between psychological distance and construal level: Evidence from an implicit association test.
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