Affiliation:
1. Hubert H. Humphrey Institute of Public Affairs, University of Minnesota
Abstract
The author derives D-optimal designs for main-effects, multinomial choice experiments using attribute levels as design parameters. The design solutions are similar to standard main-effects designs except that one attribute is used to manipulate response probabilities. The manipulator is key to implementing optimal designs in practice.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
215 articles.
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