Affiliation:
1. Center for the Advancement of Social Entrepreneurship, Fuqua School of Business, Duke University
Abstract
This essay examines the potential of social entrepreneurship efforts to contribute to poverty alleviation. In analyzing this potential, the author pays particular attention to the roles of marketing thinking and academic research in supporting social entrepreneurial initiatives to combat poverty.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
55 articles.
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