Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
Author:
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Reference48 articles.
1. Role of Product-Related Conversations in the Diffusion of a New Product
2. A New Product Growth for Model Consumer Durables
3. "Word-of-Mouth" Advertising in Selling New Products
4. Word of mouth communication within online communities: Conceptualizing the online social network
5. Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
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