Reinventing Marketing and Public Policy for the Twenty-First Century: An Editorial Statement
Author:
Affiliation:
1. President's Professor of Marketing and Law, Loyola Marymount University
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1509/jppm.32.1.1
Reference13 articles.
1. Marketing Scholarship, Intellectual Leadership, and the Zeitgeist
2. From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being
3. To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary)
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