Affiliation:
1. Terry College of Business, University of Georgia
Abstract
In this research, the authors investigate the phenomenon of “art infusion,” in which the presence of visual art has a favorable influence on the evaluation of consumer products through a content-independent spillover of luxury perceptions. In three studies, the authors demonstrate the art infusion phenomenon in both real-world and controlled environments using a variety of stimuli in the contexts of packaging, advertising, and product design.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
343 articles.
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