The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty
Author:
Affiliation:
1. Wisconsin School of Business, University of Wisconsin–Madison .
2. Booth School of Business, University of Chicago.
3. Wisconsin School of Business, University of Wisconsin–Madison.
Abstract
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1509/jmr.15.0346
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