Affiliation:
1. Haskayne School of Business, University of Calgary.
Abstract
Tax deductibility has been recognized as a motive for charitable donations. This article considers charitable donations as purchases that consumers make, and it examines the effects of changes in the tax deductibility (i.e., the price of donating) on charitable donations. The meta-analysis includes approximately four decades of estimates of the price elasticity of charitable giving. The authors discuss implications for policy makers and the marketers of charities.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
124 articles.
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