Introductory Comments: Direct-to-Consumer Prescription Drug Advertising: Evaluating Regulatory Policy in the United States and New Zealand-Reference-Cited by-同舟云学术

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Introductory Comments: Direct-to-Consumer Prescription Drug Advertising: Evaluating Regulatory Policy in the United States and New Zealand

Published:2002-09 Issue:2 Volume:21 Page:172-173
ISSN:0743-9156
Container-title:Journal of Public Policy & Marketing
language:en
Short-container-title:Journal of Public Policy & Marketing

Author:

Cohen Joel B.¹

Affiliation:

1. Distinguished Service Professor of Marketing and Adjunct Professor of Anthropology, University of Florida.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1509/jppm.21.2.172.17581

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Do Perceptions of Direct-to-Consumer Pharmaceutical Advertising Vary Based on Urban Versus Rural Living?;Health Marketing Quarterly;2014-01

2. Consumer vulnerability in the context of direct-to-consumer prescription drug;International Journal of Healthcare Management;2012-05

3. An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising;International Journal of Pharmaceutical and Healthcare Marketing;2012-03-30

4. Direct-to-Consumer Advertising: Exposure, Behavior, and Policy Implications;Journal of Public Policy & Marketing;2011-04

5. Seniors' Uncertainty Management of Direct-to-Consumer Prescription Drug Advertising Usefulness;Health Communication;2009-08-31

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