Abstract
This research proposes a scale to measure the credibility of consumer-generated media (CGM). Two studies were carried out: first, a qualitative study based on eleven in-depth interviews with experts in tourism decisions; and second, we ran a quantitative analysis on a sample of 300 frequent users of tourism CGM platforms. The resulting scale, which consists of 4 dimensions and 12 items, is used to measure the credibility of information published in the tourism CGM platforms. The scale was tested for its dimensionality, reliability, and validity; and the results corroborate its accuracy and value as a source of information for travel decision-making. Finally, future lines of research are presented
Publisher
Instituto Tecnologico de Costa Rica
Subject
Strategy and Management,Business, Management and Accounting (miscellaneous),Business and International Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Business and International Management
Cited by
2 articles.
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