The Rise of an Athlete Brand: Factors Influencing the Social Media Following of Athletes
Author:
Publisher
FiT Publishing
Subject
Marketing,Strategy and Management,Tourism, Leisure and Hospitality Management
Cited by 44 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. An Updated Overview of Research Published in Sport Marketing Quarterly (2012 to 2022): A Tri-Method Approach;Sport Marketing Quarterly;2023-12
2. Advancing understanding of individual-level brand management in sport;European Sport Management Quarterly;2023-11-02
3. Do consumers care about human brands?: A case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy;European Sport Management Quarterly;2023-11-02
4. Empowerment of human brands: Brand meaning co-creation on digital engagement platforms;Journal of Business Research;2023-11
5. The personal is professional: exploring romantic relationship within the socioecology of an athlete brand;European Sport Management Quarterly;2023-09-26
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