MARKETING POLICY, MARKETING SYSTEMS AND SUBJECTIVE WELL-BEING
Author:
Affiliation:
1. Odessa I.I. Mechnikov National University
Publisher
Classic Private University
Subject
General Medicine
Reference20 articles.
1. Frey, B.S. and A. Stutzer, Happiness, economy and institutions. The Economic Journal, 1999. 110(466): p. 918-938.
2. Frey, B.S. and A. Stutzer, Maximising happiness? German Economic Review, 2000. 1(2): p. 145-167.
3. Kotler, P. and G. Zaltman, Social marketing: an approach to planned social change. Journal of Marketing, 1971. 35(7): p. 3-12.
4. Aronczyk, M., Confidence game: Marketing well-being in economical surveys. European Journal Of Cultural Studies, 2014. 17(3): p. 244-257.
5. Pan, Y., G.M. Zinkhan, and S. Sheng, The Subjective Well-Being of Nations: A Role for Marketing Journal of Macromarketing, 2007. 27(4): p. 360-369.
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