ADAPTATION OF THE LOGISTICS CONCEPT TO THE CONDITIONS OF THE COVID-19 PANDEMIC: PROSPECTS OF LOGISTICS OPERATOR, CLIENT AND SPARSELY URBANIZED TERRITORY

Abstract

The article reveals the relevance of using new approaches in the management of supply processes, production and selling of final products based on the concept of logistics. This concept provides greater (than would be possible if the company applies the traditional principles of solving production problems) opportunities for specialization, cost reduction, improving performance and speed/flexibility to respond to customer needs. This was possible in an enterprise that operates on the basis of traditional approaches. Despite the weakening of competitive positions in the market of a number of companies, it was emphasized that such transport companies as Nova Poshta and Delivery managed not only to maintain their competitive positions, but also to increase cargo turnover compared to the previous period. Considerable attention in the article is paid to the challenges that have become relevant due to the spread of coronary heart disease COVID-19 in logistics. It was done by describing the following key elements: exit from the market of weak players; growing demand for outsourcing of warehouse logistics with a shift in priorities in the direction of small and medium business development, in particular, the use of the WareTeka On-Demand interface; development of the warehouse real estate market due to the growth of online sales; location of logistics centers in sparsely urbanized areas with developed road and/or railway infrastructure due to low labor costs, lower cost of renting/buying real estate; digitalization of logistics processes from physical processes to robotization of office activities; the development of e-commerce due to the rapid growth of online sales, which leads to the acquisition of strategic importance for the last mile; expanding the group of Internet buyers at the expense of older people; lack of binding of online stores to large settlements, accelerated development of infrastructural strong sparsely urbanized areas; personnel policy regarding remote working conditions; compliance with sanitary norms by logistics companies; conducting logistics activities in an online format.