The Application of ICT in the Area of Value Co-Creation Mechanisms Support as a Determinant of Innovation Activities

Abstract

The application of creativity and innovativeness of clients in the processes of value co-creation thanks to the contemporary ICT technologies is possible on an ever-increasing scale. The first part of the article contains theoretical considerations about the value co-creation mechanisms and the innovation activity which can be initiated and fostered by using these mechanisms in organizations. Also, the authors also indicated main areas where the application of ICT can significantly influence initialization and gaining co-creation mechanisms. The second part – empirical part presents the exemplary co-creation tools used in selected type of knowledge organizations – tax consulting firms.