Affiliation:
1. School of Economics and Management, Jiangxi University of Science and Technology, China
Abstract
This article explores the factors for determining the intention of international students to shop online in China. The data for this study was acquired through a questionnaire. The UTAUT was used as the theoretical framework for this study and the data analysis was conducted using SPSS. The results indicated that while performance expectancy was significant in influencing the intention to shop online, effort expectancy does not. Also, while social influence does not determine the intention to shop online, it was however significant in predicting trust in the Internet. Furthermore, perceived risk, internet self-efficacy, and culture were all significant predictors of the intention to shop online. Perceived service quality and trust in the Internet were not significant determinants of the intention to shop online. The implications of these and other findings of this study are discussed.
Subject
Computer Science Applications,Management Information Systems
Reference103 articles.
1. E-commerce: True indian picture.;D.Agrawal;Journal of Advances in IT,2012
2. Privacy concern and online transactions: The impact of internet self-efficacy and internet involvement.;H.Akhter;Journal of Consumer Marketing,2014
3. The impact of e-service quality and e-loyalty on online shopping: Moderating effect of e-satisfaction and e-trust.;R. M.Al-dweeri;International Journal of Marketing Studies,2017
4. AlAwadhi, S., & Morris, A. (2008). The Use of the UTAUT Model in the Adoption of E-government Services in Kuwait. Paper presented at the 41st Annual Hawaii International Conference on System Sciences. IEEE Press.
5. An, L., Han, Y., & Tong, L. (2016). Study on the Factors of Online Shopping Intention for Fresh Agricultural Products Based on UTAUT2. Paper presented at the2nd Information Technology and Mechatronics Engineering Conference (ITOEC 2016). Academic Press.
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献