Extending UTAUT2 Model With Sustainability and Psychological Factors in Adoption of Blockchain Technology for the Digital Transformation of Banks in India

Abstract

Financial institutions' digital advancements are vital for sustainability, with blockchain having transformative potential. Banking pursues digital transformation due to fintech competition and cybersecurity worries, driven by technology advancements and customer expectations. FinTech start-ups prompt innovation from big banks. Industry 4.0 integrates blockchain, AI, and technology platforms that align with SDG8 and SDG9, promoting transparency, cost reduction, and company expansion. Therefore, the present research seeks to answer: What drives banks to adopt blockchain technology? It aims to identify factors influencing bankers' intention to adopt blockchain for digital transformation in Indian banks. A standardized scale with the addition of two more constructs (sustainability agenda and psychological framework) was used to achieve the objective of the study. The findings of the research enhance understanding of banks' technology usage and blockchain adoption. Findings validate nine factors influencing bankers' blockchain adoption.