Georgetown as a Gastronomy Tourism Destination

Abstract

Nasi Kandar is one of the most favourable delicacies for tourists when visiting Penang. However, the hygiene level in most of Nasi Kandar restaurants has slumped lately. Thus, the purpose of this study is to describe the relationship between visitor awareness towards revisit intention to Nasi Kandar restaurants. Three hundred eighty-four respondents from Penang Island were accessed using a simple random sampling. The results revealed that there is a positive relationship between visitor awareness and revisit intention. Price and service eventually give a strongly positive impact towards revisit intention. This result will help the local authorities to increase the quality and hygiene of Nasi Kandar in Penang, hence bring more tourists to visit this tourism destination.