Traditional Art's Survival in the Digital Era

Author:

Windarsih Ana1ORCID

Affiliation:

1. National Research and Innovation Agency, Indonesia

Abstract

Various aspects of life have changed since the COVID-19 pandemic, including the puppeteer artists. For performing artists, the policy of stay at home really hit them. But on the other hand it creates creativity and innovation in performances. The benefits of literature help reflect, express humanity without feeling patronized, and are invited not only to reproduce but to produce meaning. The aim of this study is to examine the puppeteer survival by YouTube platform during the pandemic. Data analysis was carried out using Adorno's cultural industry theory. As a result, the digital transformation of puppeteers in puppet shows during the COVID-19 pandemic provide economic resilience and evoke solidarity.

Publisher

IGI Global

Reference32 articles.

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5. Bernstein, J. M. (1991). Theodor W. Adorno. The Culture Industry. Selected essay on mass culture. Routledge.

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