Affiliation:
1. University of Gujrat, Pakistan
Abstract
This chapter examines how media use affects political engagement and uses political interest, online political participation as mediators. This study employed a cross-sectional research design. Data for this study were gathered by considering internet media users. The researchers used a survey method to collect data. The survey questionnaire was disseminated by posting a link to the Google form on various social media platforms (including Facebook, WhatsApp, Twitter, Instagram, etc.). Data were collected from 430 participants using convenient sampling from the general population of Pakistan. It was found that media consumption has a major impact on offline political involvement. Furthermore, it was concluded that online political engagement moderates the relationship between media attention and offline engagement. In the analysis, online political participation virtually perfectly mediates the relationship between media attention and offline political participation.
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