Affiliation:
1. SASTRA University (Deemed), India
Abstract
India has one of the largest bases of small- and medium-sized enterprises around the world after China, and it provides several benefits to the Indian economy in terms of generating a vast range of employment opportunities, innovation of new self-reliance technologies, aiding export growth, socio-economic growth, and rural development, which supports the nation-building. Consumers are using the power of digital technologies and e-commerce; this is the time to measure the propensity of business-to-business (e-commerce) adoption among unorganized retailers. Some studies measured the e-commerce impacts on customers, impacts on organized retailers, and impacts on unorganized retailers. In addition, some other studies concentrated on assessing the unorganized retail SME performance, competition, issues, and challenges. However, studies related to measuring e-commerce acceptance by unorganized retailers are relatively low. This chapter aims to measure the nuances of business-to-business (e-commerce) propensity among unorganized retailers.