Affiliation:
1. Universiti Brunei Darussalam, Brunei
Abstract
Ever since the rise of the COVID-19 pandemic, the majority of the world has experienced lockdowns or 'stay-at-home' restrictions to lessen the public movement and curb the transmission of the life-threatening SARS-CoV-2 virus. This pressured as well as inspired businesses to have to adapt to the situation by means of technological innovations, causing the emergence of online food delivery services in Brunei and many parts of the world. The primary focus of this study is to explore factors such as convenience, customer satisfaction, and trust that have caused the rise of demand for online food delivery services (OFDS) in Brunei Darussalam during the pandemic. The research confirmed that most factors are significant determinants of the growth of OFDS in Brunei due to COVID-19.
Cited by
1 articles.
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