Online Food Delivery Services During COVID-19

Author:

Idris Nabilah1,Abu Bakar Mohamad Nur Farihin1,Yakub Yusrina1,Arabi Dhabitah1,Almunawar Mohammad Nabil1ORCID

Affiliation:

1. Universiti Brunei Darussalam, Brunei

Abstract

Ever since the rise of the COVID-19 pandemic, the majority of the world has experienced lockdowns or 'stay-at-home' restrictions to lessen the public movement and curb the transmission of the life-threatening SARS-CoV-2 virus. This pressured as well as inspired businesses to have to adapt to the situation by means of technological innovations, causing the emergence of online food delivery services in Brunei and many parts of the world. The primary focus of this study is to explore factors such as convenience, customer satisfaction, and trust that have caused the rise of demand for online food delivery services (OFDS) in Brunei Darussalam during the pandemic. The research confirmed that most factors are significant determinants of the growth of OFDS in Brunei due to COVID-19.

Publisher

IGI Global

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