Abstract
In this chapter, the author describes the new automobile sales marketing model (NA-SMM) using four core elements based on a dual corporate marketing strategy for innovation of auto-dealers' sales. To realize this, the author develops both the customer science principle (CSp) and science SQC, new quality control principle. Specifically, foundation of NA-SMM consists of the scientific customer creative model (SCCM), networking of customer science principle application system (NCSp-AM), video unites customer behavior and maker's designing intentions (VUCMIN) and scientific mixed media model (SMMM). The validity of NA-SMM is then verified through each model of actual applications to customer creation in Toyota.
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