International Visitors to Las Vegas

Abstract

Prior to the pandemic, more than 42 million individuals visited Las Vegas annually, and 14% were from outside the U.S. The number of overseas visitors increased by more than a million people during the decade from 2009-2018. The greatest increase in international visitors came from Brazil, China, South Korea, Argentina, and India. This chapter sought to examine international visitors to Las Vegas with the overarching research question: Why has the international tourist market to Las Vegas increased among specific countries and how can this information be utilized for future marketing purposes in a post-COVID-19 world? The most significant findings highlighted the increases in GDP and GDP per capita of the visitor countries. The city of Las Vegas can better target growth patterns like these to plan for the return of international visitors, along with marketing plans to reinvigorate international tourists to the region following the pandemic.