Abstract
This chapter discusses the way of using the developed in part two measures in customizing or personalizing messages that can be incorporated in an application of the customer relationship management (CRM). CRM is a special managerial technique dedicated to establishing direct relationships with end-customers. Avoiding mediators from one side reduces the risk of misinforming, but from other side, by increasing the diversity of recipients and amount of separate recipients, may create additional communication problems associated with need of big data processing.
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