Consumer Behavior During the COVID-19 Pandemic Period

Abstract

The study examines the ongoing and changing situations in the air travel behavior of passengers during the COVID-19 period, within the framework of the passengers' perceived risk situations. Since air travel is the means of transportation that has the highest national and international mobility and accelerates the spread of the virus; focusing on changing passenger behaviors, this study examined consumer behaviors before and after the discovery of vaccines in air travel. The adequacy of the precautions and precautions taken during air travel in Turkey, whether the passengers use these precautions, and the risks and travel behaviors perceived by the passengers were examined using air travel and pre-pandemic comparative data. In addition to the literature contribution of the study, it is expected that airline companies will help them understand their passengers emotionally, provide them with better service, and realize more flights and passengers.