Territorial Brand as Strategy in Competitiveness Between Tourist Destinations

Author:

de Almeida Giovana Goretti Feijó1,Almeida Paulo1ORCID

Affiliation:

1. Polytechnic University of Leiria, Portugal

Abstract

The objective of this study is to understand how the territorial brand has been used in the competitiveness of tourist destinations. The method adopted is a systematic literature review with an exploratory-descriptive approach. Research findings address the relationships between territorial brand and destination image that are independent and, at a certain point over time, become co-dependent. Research is original in that it analyzes, as a background, the dependence, co-dependence, or their absence among the investigated constructs. Tourism is an interdisciplinary and multidisciplinary area, according to the conclusion, and tourism research helps in understanding the processes involved and their implications for the territory on both a global and local scale.

Publisher

IGI Global

Reference63 articles.

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3. AlmeidaG. G. F. (2018). Marca territorial como produto cultural no âmbito do Desenvolvimento Regional: o caso de Porto Alegre, RS, Brasil. Tese de Doutorado em Desenvolvimento Regional, Universidade de Santa Cruz do Sul.

4. AlmeidaP. (2011). La Imagen de un Destino Turístico como Antecedente de la Decisión de Visita: análisis comparativo entre los destinos Londres, Paris y Roma. Tese de Doutoramento, Universidad de Extremadura.

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