Measuring Career Anchor Perceptions of Female Tourist Guide Candidates

Abstract

Career anchors are essential for the success of business life. Gender may also be a critical factor that determines the way of career orientation as well as career anchors. At this point, we assume that focusing on the career anchors of female tourist guide candidates will contribute to understanding the nature of career decisions. From this point of view, this study aims to reveal the career anchors of female tourist guide candidates studying at university. The data was gathered from female tourist guidance program students via a questionnaire. Results of the study revealed that female tourist guides perceive technical career anchors most, while the security anchor is perceived as least. Additionally, their career anchor perceptions significantly differ due to their career goals. Participants who want to be tourist guides in the future perceive higher autonomy as career anchors and service anchors, which are also inherent in the tourist guidance profession.