Facilitating Ethnic Women Entrepreneurship in Aotearoa

Abstract

Research shows that educated ethnic minority women are often not valued as much for their employable skills as their local counterparts. They are often marginalised because of their visual profile and the most common recourse for these migrant women to avoid this situation is to enter entrepreneurship. This chapter aims to provide a multi-level framework for exploring women's entrepreneurship in New Zealand. The authors examine the Women Entrepreneurship Centre (WEC) as a platform to advance women entrepreneurs from diverse backgrounds. This chapter seeks to formulate an incubation pathway that could help migrant women in NZ become independent business owners. The theoretical framework of this chapter is designed to establish that in the post-COVID-19 economy, entrepreneurial skills will be the most sought after.