Anthropological Perspective of the Implications Between the Environment and Sustainability

Abstract

This study aims to analyze some of the theoretical, conceptual, and methodological implications between anthropology and the environment and sustainability. Departing from the assumption that anthropological and ethnographic analysis and interpretive research on organizational anthropology has an emergent and symbolic role rooted in social processes and with no a priori assumptions, with explanations and categories defined by the organizational actors, which had an impact on sustainability and the environment through the green marketing practices. The method employed is based on an analytical and descriptive issues from the theoretical and empirical literature review leading to reflective analysis. It is concluded that the ethnographic and anthropological methodology is pertinent to be used in the analysis of its interactions between anthropology, the environment and sustainability as a new specialty in organizational studies. Also, the study proposes the implementation of green marketing habits and practices on sustainability drawing from the organizational anthropology.