Investigating Entrepreneurial Resilience in the Face of Challenges

Abstract

The current study investigates the opportunities, challenges, and prospects of entrepreneurship in pilgrimage tourism in Jammu and Kashmir. Pilgrimage tourism has emerged as a significant sector for economic development in the region, and entrepreneurship plays a crucial role in driving its growth. Through a mixed-methods approach, this study examines the current state of entrepreneurship in pilgrimage tourism in Jammu and Kashmir, identifies the key opportunities and challenges faced by entrepreneurs in the sector and explores the prospects for future development. The findings suggest that while there are ample opportunities for entrepreneurship in pilgrimage tourism in Jammu and Kashmir, stemming from a rich cultural heritage and natural beauty, entrepreneurs face several challenges, such as inadequate infrastructure, lack of financial support, and political instability.