Impact of Environmental, Social, and Governance Practices on the Consumer Buying Decision

Abstract

The purpose of the study is to find out how consumer purchasing decisions affect environmental, social, and governance practices. Consumers with recent bachelor's degrees were given the questionnaire. Through smart pls, the survey questions were tested. The findings imply that consumers prioritize two factors, the environment and social. It was verified that the personal concerns regarding the recycling process, resource consumption, and environmentally friendly business practices. Further, customers' health and safety, organizations' healthy and good working environment, human right concentration have shown reasonable importance. However, governance factors consideration is very low in the customer decision-making process due to a low level of awareness about governing practices especially political involvement and fraud and corruption. Thus, the empirical findings of the study serve as a springboard for further investigation in this field and offer marketers and sellers of ESG practices strategic implications.