The Future of Digital Marketing-Reference-Cited by-同舟云学术

The Future of Digital Marketing

Published:2023-11-17 Issue: Volume: Page:249-274
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
language:
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Author:

Yashveer Raghav Yogita¹^ORCID,Tipu Rupesh Kumar¹,Bhakhar Ruchika¹^ORCID,Gupta Tanu¹,Sharma Kriti²

Affiliation:

1. K.R. Mangalam University, India

2. Sushant University, India

Abstract

AI is crucial for digital marketing, enabling data analysis, customer insights, and campaign optimization. This chapter explores AI's role, benefits, and limitations in marketing. It covers analyzing customer behavior, personalized content, campaign optimization, and engagement. AI trends, use cases like personalized content and chatbots, and emerging technologies are discussed. Real-life examples and case studies showcase successful AI integration. The chapter provides a framework for an AI-driven marketing strategy, emphasizing data management and talent acquisition. It explores the future of AI in digital marketing, including augmented reality and voice search. Overall, leveraging AI helps companies thrive in the competitive digital landscape.

Publisher

IGI Global

Reference38 articles.

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